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In the second week of the latest series of The Apprentice, the teams were set the task of designing and selling a beach product.
The women's team is named Apollo, which presumably refers to Apollo 1 (all the pilots died in a cockpit fire before it ever left the ground). They designed the 'Book Eeze' - a sort of erectable book holder, to solve the problem of having to use your hands to hold things. This was probably the worst product ever made by anyone: after assembling the poles and attaching them to the mock-canvas and putting a book behind the clear plastic bit, the user can relax and read in peace – that is, until some wind happens and it blows over, or they have to get up and turn the page.
No sooner had they agreed to take the product forward, most of the women agreed it was total bollocks, and then set about trying to market it. Melissa, the self-proclaimed 'bulldozer' of sales, who 'can sell ice to the Eskimos, really' started to cobble together a bizarre sales pitch, boasting: 'this applies to your, built in, end-user', has 'an applicability specifically to different retailers' and enhanced 'comfortability'. It's really no wonder the Eskimos bought her ice; they were probably just trying to get her to shut up and go away. Then the bickering started and project-manager, Laura, left the room for a good old cry.
The men's team, nondescriptly named Synergy, had been at each other's throats so much in the first challenge that Lord Alan 'Lord Sugar' Sugar moved over Stella, from the women's team, to manage them. The lads wasted no time in asking her to pose for swimsuit photos, suggesting that she should 'go on – take one for the team', and then went to buy said swimwear for her from a beach store sales rack.
The culmination of the show was a win for the boys (who sold barely anything) and another row in the boardroom for the girls (who sold nothing). Joy, who was eventually fired, (well, he says 'fired', but isn't the whole point of the show that none of them are yet hired?), made bleating cries of 'look at yourselves!' and Karren Brady, Lord Sugar's aide, begged the contestants to consider how much damage they were doing to the reputation of women in general.
It's a shame, really, that a show that strives so much to promote equal opportunities filled the female side of the show with women who, within two episodes, have argued, cried, spoken a load of utter crap, designed a stupid product, failed to sell it, and ended up half-naked.
Then again, at least the males have gone overboard on stereotyped behaviour too: being over-confrontational, aggressive, cocky, tight-fisted and a little sneaky (the plan to make 'rancid' sausages springs to mind).
The next episode of The Apprentice is on this Wednesday at 9pm on BBC1. If anyone thinks they'd enjoy watching caricatures of men and women squabbling whilst trying to bake, I'd recommend tuning in.
The main reason the contestants conform to these sterotypes is they are idiots. People who rely on management speak and haven't really got very far in business hence why a position of 100,000 pounds a year is so appealing compared to the real successful business men and women who are making far greater sums of money to have fifteen minutes of fame in front of the telly box. Still, it's amusing to watch
Do you really think capable business people of any gender actually want to go on The Apprentice? And even if they did, they would only get on if they happened to also be an unbalanced sociopathic loud-mouth.
comment deleted by the author http://www.youtube.com/watch?v=3ss-59fi4nM
about 1.25 in
This is more or less exactly what I was thinking by the time the episode was over!
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