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Sir Alan may just be realising that his demanding tasks are leaving his Apprentices a little hot under the collar as this week he sets them the task of producing and marketing a new deodorant.
Harry M takes the reigns of Team Kinetic, and Zara, with her advertising experience, is the obvious choice of team leader for Atomic. And if you didn't think you could hate Harry M any more, wait until you see this. As Kinetic come together to formulate initial ideas about their product, Harry completely ignores the opinions of his group, adopting "I'm project manager" as his catchphrase despite coming up with the worst ideas for product names, such as the elegantly inspired 'Sweat Doctor'.
When it comes to shooting the adverts, Nick reveals the 'twinkle in his eye' that bagged him the presenting role of Countdown last week when he gracefully showcases team Kinetic's blank storyboard. However, the team are unlikely to follow in Nick's success as this lack of planning leads to a rather fumbled creative vision. The result is an advert selling their product 'Vanity', where a geeky girl attracts guys in a club with the smell of the deodorant. I'm not sure if an advert could be any more generic. But the second group will definitely try.
After holding some pretty dire dance auditions for their 24 hour deodorant 'Raw', Atomic go for a 'cool', street vibe with an actor showcasing his best break-moves . I can't be certain how many b-boys and b-girls will be watching the show but this clichéd synonymy of youth with hip hop culture seems to be exploited every year. Also, Karen observantly points out that, in fact, the actor is getting very sweaty... hardly a great advertisement. We are told their deodorants will either increase our pulling prowess or have us dancing like Diversity. How great they actually are at deodorising? I guess we will never know.
The clear advert of 'Raw', with its simple bold packaging and Harry H's slick pitch seem to impress the experts while they are less excited by the the dark, unclear packaging of 'Vanity' that Gbemi produced. In the boardroom, Sir Alan picks up on the disjunction between the humour of Kinetic's commercial and their actual product. However, he is impressed by Atomic's product presentation as well as the strong personality and clear vision of their advertising campaign and therefore they win by a long margin
In the Bridge Café, Harry M (who must be on first name terms with the owner by now) forgets his catchphrase of "I'm the project manager" and adopts instead the view that everyone should accept responsibility for their role in the failure of the task. He sits with his eyes closed letting their protestations wash over him.
As it's Harry's fifth week on the losing team and receiving bad reviews from the rest of the candidates, surely you would think his firing would be inevitable. But oh no. Gbemi is fired due to her error in the presentation of the bottle. This shows the cut-throat nature of the competition at this stage but more importantly, the artificiality of Young Apprentice, as Harry is kept in for his entertainment value without which we would be left with an otherwise uneventful series.
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