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Still smarting slightly from the unlawful sting of Harry H's firing in the last episode, I came into the final with a slightly embittered view of the last two remaining candidates. Monotone Captain Vanilla (James) hardly seems like a worthy winner and scary robotic Zara is just scary. The final sees the candidates wishing they had wasted more hours on the Xbox as they channel the Angry Birds obsession by creating a downloadable game with accompanying viral ad.
As is tradition. the previous candidates are back to lend a helping hand and I'm sure they're so delighted to be aiding the very people who beat them. Poor Zara gets landed with cursed Harry M and Mahamed, who was kicked out in round one. Mahamed certainly proves his worth in the games brainstorming with his idea of a boy going to visit his parents in the graveyard (!!) and getting chased by zombies. Instead, Zara narrows the ideas down to 'Piggy Panic', which consists of cute 'Porky Pete' who is trying to run away from a scary butcher. How this results in a miniature Mahamed being chased around a room by a giant, unitard wearing, Zorro moustache owning fat man in the advert casting call, I am not quite sure.. but I’m not complaining. However their viral ad consisting of said fat man chasing a woman in a pig suit lacks any creativity or humour.
On James' team, his game 'Crazy Cabinet' allows players to indulge their desires to run the country by making decisions, taking phone calls and writing letters while dealing with their popularity levels. Despite James having less creative experience, he obviously understands the concept of a viral ad and its target audience much better than Zara. His ad consists of spoof political broadcasts with MPs claiming, amongst other controversial statements, that they would sell Scotland to solve the budget deficit. Both pitches are very competent and Zara also makes the genius decision of trying to undo the curse of Harry M by putting him in the pig costume.
In the boardroom, as has also become tradition in the final, the candidates spout clichés about how much they have grown and evolved (unfortunately not in the Pokémon sense) from the first week. However, when asked what they would actually do with the money Zara has the clear advantage as she already has a film making business that she wants to expand. James goes for the rather unadventurous answer of saying he wants to study more economics.
From the moment Sir Alan asks this vital question it was obvious that Zara would be the victor and it is only minutes later that Sir Alan points his chubby finger at her as the winner. A slight wetting of the eyes from Zara is marginally terrifying, being the most emotion we have seen from her all series, but I imagine any more tears and she would probably have short circuited. However, out of James and Zara she was definitely the more deserving winner but without the unfair firing of Harry H and Lizzie last week it could have been a very different story. Anyway, I'll be looking forward to the next main series, if only to qualm my quaking feelings of inferiority by soothing myself with the fact that these candidates hopefully won't be at least two years my junior.
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