The next step in conscious partying: The Synergy Project

Clubbing in Britain as we know it is good laugh but there is no edge; no theme; no social movement; no dress code; no politics. Essentially there is no meaning or identity attached to this generation's party culture.

Arguably, that is the whole point. Clubbing is at the core of society’s escapist mentality; we all need an addiction, an obsession or a distraction to help us cope with the increasingly stressful rhythm of everyday life.

The Synergy Project is a club night in London that is fresh out of the (generic clubbing) water.

We are able to dance away our responsibilities while moral direction is obliterated by the raving tunes and tequila slammers. I love it, but i am not particularly proud of it.

However, The Synergy Project is a club night in London that is fresh out of the (generic clubbing) water. The Synergy Project is described to be 'the next step in conscious partying' and a 'magical indoor festival, combining musicians, DJ’s, VJ’s, performers and artists from all corners of creativity'.

Held in the SeOne club in London Bridge, Synergy is an explosion of theatrical performances political campaigning from many multimedia organizations joined by international NGO’s such as Oxfam, Survival, Speak, Ecoshelter and Greenpeace. They aim to create awareness of the many important issues affecting our world; by reaching young people directly, they encourage us to embrace our spiritual and political responsibilities.

Dance and music, being modes of expression recognised across the world, are explored here in the most surreal circumstances; a trapeze artist will be swinging from the ceiling, whilst beneath her will be a dance floor full of people wearing obscure costumes and bopping to even stranger techno tunes. It is utterly surreal.

There are stalls selling jewellery, clothes, fair-trade coffee, organic food with the money going towards whatever cause they inform you on at purchase. There are tents where you can chill out to the dreamlike music and hazy visual effects, rooms where you can get your fortune told and head massaged or play an instrument and sing/dance/sit/sleep.

You are free to do whatever you want to do, as long as you 'peace out' and share the love. In all seriousness, The Synergy Project is about community building and reflection whilst having a twelve hour long party.

Only 10% of young people in the UK are believed to be involved in ‘real world politics’ so maybe our ‘clubbing culture’ is the answer; socio/political messages could efficiently and directly reach young people.

Having experienced Synergy, I had to re-evaluate my views on ‘club culture’. Only 10% of young people in the UK are believed to be involved in ‘real world politics’, so maybe our clubbing culture is the answer in encouraging debate; socio/political messages could efficiently and directly reach young people.

As long as these club nights succeed in offering innovative and interesting mediums to convey their messages and impress the audience, and clubbers are not patronised in a way that they will reject the message, political apathy among the younger generations most probably would decline.

Such political, environmental and spiritual campaigns are often not well received when directed on the street; these organisations would perhaps make more progress in an environment where people are relaxed with an open mind. Unfortunately, this 12 hour clubbing and political participation amalgam may not be well received in Westminster, but it is something for the younger generations to think about and support. Partying with an objective, with a style, might be more satisfying than another legless night in the darker realms of Ziggy’s.

To find out more about 'The Synergy Project' click here.

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