23rd January
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Food Flashback: Cheestrings

Cheestrings
Thursday, 7th May 2009
When I was eight years old, my mother would pack me a lunch box filled with juicy red grapes, along with a shiny carton of Ribena to take to school. In the playground, I'd watch with envy as the other children exchanged much more unhealthy snacks such as mini cheddars, crisps and of course, Cheestrings. This was where my obsession with cheese all started, with slices of cheese so stretchy it was as if it was all made of elastic.

Luckily for me, my school friends were keen on exchanging their far tastier snacks for lots of my grapes and each breaktime became a bonafide bargaining session, where I scoured all four corners of the playground to get my fix. Once we got past the intricacies of how many grapes, or how much Cheestring we'd get, I would sit on the playground bench happily nibbling away at my new item, savouring the cheese for as long as possible.

Today, a look on the Cheestrings website turns up several notable changes. Apart from the slight differences in packaging and logo (the disturbingly personified cheestring image still lingers), there seemed to be much more emphasis on natural ingredients, a far cry from when I was younger. Like most snack-related websites nowadays, there were the usual banal suggestions for eating healthily and a section dedicated to exhorting the benefits of eating diary.

The site humourously claims that the product is 'the world's most fun, natural cheese snack'. Yet the very nature of the item suggests its carefully manufactured origins - after all, what other kind of cheese can stretch to ridiculously elongated proportions, having come straight from a sealed packet? In the days before Gillian McKeith and all the emphasis on healthy eating, I'm pretty sure all the company wanted to advertise was the new twisted Cheestring version (which was just as delicious, I might add).

Personally, I was more interested in looking at the new TV adverts for the product, which were irritating but memorable. The personified cheese-head figure, which I learned was called Mr Strings, proceeded to terrorise joggers, beach-goers and footballers in equal capacity, all whilst shouting 'Mr Strings...Mr Strings!' in a loud and shrill-pitched voice.

After I left school I graduated from gorging on Cheestrings to nibbling on more sophisticated kinds of cheese, where you're meant to daintily chew on slices rather than stretch the cheese as far as possible and swallow the entire thing whole. I still miss Cheestrings, not just because the product allows you to attempt such amusing theatrics, but because it reminds me of how carefree my life was then, when all I cared about was how much cheese I could devour before breaktime was over.

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