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Young Apprentice blog: Episode 7

Young Apprentice Harry Maxwell
Image credit: BBC/Talkback Thames/Jim Marks Image
Wednesday, 7th December 2011

The stress of the Young Apprentice has obviously been getting too much for our hopefuls as the episode begins by showing the candidates in a rare moment in the garden playing a (not staged at all) friendly game of catch. However, they are soon rudely interrupted by Sir Alan as he sets them the task of creating a new popcorn brand which they will pitch to a cinema, supermarket and airline. Teamwork is everything in this task, as all of the losing team will be fired as well as one person from the winning team.

Sir Alan places Harry M, Harry H and Lizzie into team Atomic and unsurprisingly Lizzie swiftly avoids the curse of Harry M by picking Harry H as the project manager. They quickly form the idea of 'Empire State Popcorn', capitalising on the Hollywood magic surrounding the movie going experience. However, Harry M has his sights set on the barf-inducing 'Smoochies' a concept based on indecency amongst the sticky back rows of the movie theatre. Lizzie and Harry H dismiss the idea firmly and Harry goes into a strop of epic proportions that would have had Supernanny sending him on a trip to the naughty step for 16 minutes if she were there. Unfortunately she isn't, so he is left to sulk for the rest of the episode. However, he peps up in their market research as they visit a burger joint and decide upon BBQ chicken and maple syrup pancake flavour popcorn.

Over on team Kinetic, with James as leader, they form the idea of a Mediterranean theme, aiming at producing a popcorn product for more sophisticated tastes. Their market research leads them to adopt 'feta and olive' and 'chorizo and tomato' as their two flavours, but they still need to come up with a brand name. After much idea bouncing and discussion they settle on *drumroll*… 'La popcorn'. Now, I'm no linguist but this instantly conjures images of stripey shirts, berets and the Eiffel Tower, not the warm sandy Mediterranean shores that I suppose their flavours were meant to encapsulate. Also they seem to believe that inserting random French 'la's into products brings instantaneous sophistication and elitism instead of merely seeming uneducated.

Combined with this misinformed brand name, James's grimaces when he tries the popcorn show that it tastes about as good as it sounds i.e. very bad. However, Zara delivers solid pitches with only la airline seeming very put off by la taste. Harry M's pitch is disappointing considering his previously solid ones but Lizzie brings it back with an excellent pitch to the airline.

In the boardroom, Sir Alan unsurprisingly snubs 'La popcorn' for generally being a ridiculous concept but in a bizarre twist endorses the idea of 'Smoochies', leaving a very smug Harry M. When it comes down to orders, Atomic gain 9,000 overall while Kinetic received no orders from the airline. However, in a tense moment that I'm sure had many a jaw dropping to the floor, they gained a staggering 100,000 orders from the supermarket leaving them in first place. Harry H, the favourite candidate from the beginning, is therefore booted unceremoniously out of the competition along with Lizzie, and Harry M leaves the competition with a grand total of zero wins.

With the favourite out of running, all eyes turn to Haya to be the next victim of the boardroom as the other two have had more of an impact on the process. Sure enough, she is fired and we are left with Captain Vanilla (James) and a 16-going-on-60 robot (Zara) for the title of Young Apprentice. However, losing Harry H after his nearly faultless record is unfair and leaves such a bitter taste that it could cause me to go into a Harry-style strop and refuse to watch the last episode.

Young Apprentice concludes on Monday, 9pm, BBC One.

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