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Imagine a world where footwear is only available in the most common sizes and only the most popular designs are available for the majority of people. Now you don’t have to, the Internet means that you can customise your own trainers and have them delivered to you, often free of charge. The Internet also allows you to research that popular US brand of trainers that you like but are yet to see on sale in the UK, find a good price in your size and have them shipped to you, straight from the supplier.
One of the great things about shopping online is the ability to hunt down a bargain and even to negotiate a better price; have you ever read the story about the man who traded a paperclip for a house on eBay? Anything you want to buy is available online, usually at a variety of prices and a choice of conditions. Do you need a new battery for that portable TV that’s no longer in production? Is it time to replace the fan in your oven? Or maybe you want a cup of water that Christina Aguilera has posed in while wearing a bikini, whatever you need the Internet can find it for you.
Speaking of Christina Aguilera’s bikini, the Internet has given us more access to fan-wear than could have ever been imagined. Without having to go to a Hollywood garage sale or an upscale auction house, you can now buy props from such staples as Men in Black or Cheers, you can even buy the promotional mugs from long-cancelled TV drama Brookside. I’m even about ninety percent sure that on the right day somebody is selling their Countdown mug. On top of this, you can buy classic sports shirts that still smell of ZsaZsa Gabor or Terry Butcher. You couldn’t ask for anything more.
As a student, the Internet even goes so far as to save you a trip to Waterstones, as thanks to Amazon.co.uk, your books are available for less than cover price and you can even buy previous students’ ‘like new’ books at a cut price. The Internet even helps to bring out the collector in you. You can buy the first edition of William Golding’s Lord of the Flies or the graphic novel of Franz Kafka’s classic short story Metamorphosis. And with the recent release of the Amazon software ‘Kindle’, you can download all of Tolstoy’s novels and read them on a device that weighs less than a copy of Anna Karenina.
I should really mention how the Internet retails Hull City shirts to people living in Tenerife or how 80s black lights and hip hop vinyls get posted back and forth across the Atlantic. I should also mention how punk and pop punk bands have now increased their fan-base multiple times while up-and-coming indie band downloads can now be found in the darkest corners of Myspace.com. The truth is we now live in a society where everything we want can be obtained, so before the walls come crashing down, you may as well go and get it.
Just wanted to recommend a Firefox addon for those who do a load of shopping online. Invisible Hand ( http://www.getinvisiblehand.com/info/en/ ) is a tool which, when searching for a product, or on its page on Amazon or whatever website, will search the web for the same product at a lower price, then point you in its direction. Has saved me a fair bit of money over my time using it...
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