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Laura Reynolds looks at the hype surrounding the collaboration.
Just a week to go until the man in red arrives...
After the privilege of her company at the British Fashion Awards, I thought it was only fair to formally introduce her to you and showcase her awe inspiring talent. A definite one to watch; I give you Bethan Juliff - up and coming knitwear designer.
A bit about Bethan and the brand. The Bethan Juliff brand was borne out of the young London fashion designer of the same name. Bethan anchored the brand on the completion of a BA in Fashion Knitwear Design at Nottingham Trent University in 2009.
Bethan prides herself on creating exclusive, handcrafted knitwear pieces implementing unique, bespoke knitting techniques that set her apart from other knitwear designers. Pieces are made from the best cotton, cashmere, mohair and lambs wool Bethan can get her hands on.
Bethan is currently weaving her way into the cut-throat world of the fashion industry, waiting on those all important words every designer so longs to hear: ‘We want YOU‘. With three enviable collections already to her name and the recent launch of the latest, it is looking increasingly promising that this could be her season to shine.
Bethan celebrated the launch of her Autumn/Winter 2011 collection on 25th February earlier this year. Hosted in the exclusive confines of Kensington Roof Gardens, it was a lavish affair from the bubbling champagne to the stylish turn-out. The event was received with great praise from the general public and the London fashion scene alike. Ten models flaunted the new collection pieces during the evening, accessorized with the signature Bethan Juliff Knitwear Poppy broach.
Bethan says of the latest collection: "I design and create a luxury knitwear product, which is unique yet wearable. The collection provides a look for every possible occasion including a wedding gown for the new season. I find that knitwear is very misunderstood and there are possibilities for beautiful elegance and not just cable knit jumpers and socks!"
The collection compliments innovative new designs with classic pieces. The range is carefully crafted, every piece elegantly bold in its own right. The collection compiles thirteen graceful styles, including two debuts in the form of two evening gowns to choose from. And Bethan’s efforts have even championed a wedding dress first for the brand. The gowns combine full fishtail skirts with backless tops and the wedding dress’ elegant buttoned detail creates the meticulously-designed dramatic finish, providing the centre-piece to the collection.
Another first for the collection are two party dresses named “Ivy” and "Forget Me Not”; here, full billowing skirts play in harmony with flattering structures. These are both available in black, grey and cream.
The range also features the much loved classic which has been given a subtle revamp: Bethan’s trademark “Coatagan”. The Autumn/Winter 2011 “Tulip” is a revamped version of this popular style.
To see the new collection in all its hand-crafted glory, visit www.bethanjuliff.com.
Bethan is more than happy to answer any queries you may have regarding any collection pieces; please email your questions to info@bethanjuliff.com.
You can also find her on twitter - @knitandtwit and facebook - http://www.facebook.com/#!/profile.php?id=100000266232390
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